The Elusive Reader: Teenage Girls

DC Comics is hoping to tackle a demographic manga publishers like TokyoPop and Viz have been dominating for years: teenage girls. A new line of original graphic novels, costing only $10 each, will be released in May under the new imprint Minx. Unlike DC’s own manga imprint CMX, Minx will be marketed beyond the standard direct market and traditional venues. A budget of $250,000 will be used to partner with Alloy Media + Marketing, which specializes in reaching tweens, teens and college students through nontraditional strategies. The line, which is being edited by Karen Berger and Shelly Bond, will debut with The P.L.A.I.N. Janes by author/director Cecil Castellucci and artist Jim Rugg. (Source: The New York Times, Newsarama)


About Corey Blake

Corey Blake does things on the Internet, and sometimes even in real life.

Posted on November 25, 2006, in Uncategorized. Bookmark the permalink. Leave a comment.

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